The Approach:

The responsibility was to create a Brand Identity for a newhockey team called the Las Vegas Enforcers. Constructinga Brand voice, tone, and feel for new and existing hockeyto follow and support. In addition, creating design elementsof uniforms, outdoor advertising, and fan apparel. Finally,choosing a team color pallet and mascot logo, type logo thatbest represents the Las Vegas Enforcers.

Bulldog Dark Blue

CMYK: 84/76/47/45
RGB: 44/49/71
#2c3147

Prince Purple

CMYK: 70/81/16/03
RGB: 105/76/137
#694c89

Skate Line Gray

CMYK: 71/65/60/58
RGB: 49/50/53
#313235

Dull Platinum Gray

CMYK: 24/19/20/0
RGB: 193/193/193
#c1c1c1

Pearl White

CMYK: 4/2/2/0
RGB: 242/242/242
#f2f2f2

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