Create a copy-driving campaign for Lucky Dog Rescue Orlando, which includes print, radio, and social banners.
Lucky Dog Rescue Orlando is a 501 3c nonprofit organization that needs donations to keep helping dogs in need. We want to raise awareness by educating Central Floridians about the organization, informing them about the dogs that need help, and asking for donations to continue to rescue and find homes forever for abandoned dogs in Central Florida.
We want to raise awareness by educating Central Floridians about the organization, and inform them about the dogs that need our help and ask for donations to continue to rescue and find forever homes for abandoned dogs in Central Florida,
Exploring other animal rescue foundations
emphasizes collecting and using data to create
a brand campaign.
We are creating the “Why Him” &”Why Her” campaign, bringing awareness to animallovers and encouraging them to donate money to keep the shelter open andprovide the necessary care and attentionto the dogs until they are adopted.
Marketing Brand Campaign:
Campaigns:
Ad Copy for Print Campaigns:
The connection of whether you are young or old, adopting a dog as a pup or as an adult dog, the union of bringing two people together with similar characteristics is the Lucky Dog Rescue Orlandos’s goal.
Ad Copy for Print Campaigns:
Finding the right person in your life, maybe someone at the Lucky Dog Rescue Orlando. The companionship, the sole commitment, the loyalty, and the forever love and attention is what every girl wants. Michelle is also saving a life to share the same love in return.
Ad Copy for Radio Campaigns:
Client:
Copy Writer:
Title:
Length:
Lucky Dog Rescue Orlando
Carlos Jones
Class Project – Master’s Degree Copy Writing
15 sec.
Intro: Music in the Background
Narrator: “Please stop and listen, (Dogs barking in the background)
these are the dogs that need your help. Your donation will
keep our rescue running. Even the smallest donations
will help. Please donate to the Lucky Dog Rescue Orlando.com
From our dogs to you – we thank you very much.”
Social Media Banners:
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